Biochemist, holistic esthetician, and skincare expert of 35+ years, Violet Mkhitaryan is the mastermind behind our award-winning products & treatments. Her simplistic approach to beauty comes from her Armenian background, where Violet earned an advanced degree in biochemistry and quickly became the country’s leading educator in the field of aesthetics and beauty. Inspired by her childhood, where, as a young girl, she mixed her own skincare with natural, raw ingredients. She learned that pure ingredients from foods, oils, and herbs were effective in improving various skin concerns.

Fresh skincare has always appealed to us the same way fresh food does—it’s more nourishing (bioavailable) and result-driven. By making product freshness our mission at Violet, we can offer consumers two distinct benefits: higher efficacy of ingredients and sustainable formulas that deliver like no other.