The story: Bostonians benefit from skincare guru Violet Mkhitaryan’s Old World beauty secrets. Drawing on her biochemistry background and ancient recipes of her native Armenia, she’s created a much-loved line of all-natural face and body products, handmade weekly at her spa with organic ingredients like chocolate oil and wild-rose syrup.

Locals love: Her new Violet Flower Water, a toner made with Bulgarian rose, for a springtime pick-me-up.

News: Violet aims to bring a “natural revolution” to the Middle East with the recently opened Violet Kuwait, an oasis in a region with a tough-on-skin climate and a market dominated by chemical-laden products.”

April 2012

“StuffMagazine: Local Beauties”

“Violet products are freshly handmade in-house every week with natural ingredients that often sound quite yummy, like chocolate oil, wild-rose syrup, and honey. “Armenia is a small country, so the chemicals industry was not developed there. Our grandmas were teaching us to use all-natural products on our skin, the same ones we consumed in our foods,” Mkhitaryan explains.”

October 2010

“StuffMagazine: Natural Beauties”